Most important rule:
Simple: Just make sure it starts with the letter A. Naming a product? Letter A again.
If we ever rename SimplyRFiD, it will start with the letter A. When we are displayed in a list of vendors, who's going to make it to the middle when performing their due-diligence? They aren't going to call more than three for quotes...
A couple other tips:
- Make sure it's not a misspelling. No one can look that up.
- Don't be creative. If you found it in the Thesaurus, chances are you were thinking too hard.
- Don't use something unmemorable. There is nothing wrong with "Awesome Engineering" and it's better than "Axxcessium".
- People will ask you how you picked your name. Remember that before you name your product "Damien" because you thought you were being tortured by the devil.
- Yes, Kodak is an awesome name. Because of what it represents. You aren't Kodak. Stick to "Awesome Film Company" -- it'll get you further. When your rich, you can pay someone to come up with a 5-letter word for your business.
- Don't be afraid to pick a simple name. But, don't pick a silly name. "Awesome Engineering" = good. "Apathetic Engineering" = bad. Other silly names that are probably appropriate -- but bad: "Awful", "Anti-Social", "Angry".
- Put what you do in your name. I know -- you'll do anything -- but, fact is, to be successful in a new business you need to do one thing really well and focus on it because you need people to love you and talk about you. They won't do that if you can't make magic and you can only make magic by becoming the undisputed world-class expert on one-thing. 'Changing' your business name takes no time. If you screw up, change it. It'll give a reason to call all your current customers and talk to them.
